How it all began
The spark behind The Wag Life Co.
Hi, I’m Natalie — a Canadian now living in Argentina with my family and our dog, Milo. WAG started with a simple truth: life feels better when your dog’s part of the journey. But it also began with heartbreak — seeing how many dogs here live without care, safety, or even shelter.
The WAG Life Co. was born to change that. It’s a space where dog parents feel equipped and empowered to explore — and where dogs in need aren't forgotten along the way.
What we stand for
Our core values
Compassion
We strive to create a world where dogs are loved, cared for, and valued as family.
Open-Mindedness
We welcome diverse ideas and solutions to create a more inclusive, dog-friendly world.
Resilience
We empower dog enthusiasts to overcome challenges and build a world where dogs thrive.
Excellence
We uphold high standards in customer engagement, affiliate relationships, and product quality
When the “best option” wasn’t good enough
That helpless feeling — being unsure, misled, or stuck with uncomfortable choices — was something I never wanted another dog parent to go through.
Making the complicated feel doable
I created WAG to make it easier — to cut through confusion and offer clear, trustworthy solutions. With the right support, life on the move with your dog doesn’t just work — it thrives
The other side of the story
That experience shaped WAG into more than a product platform. It carries a bigger purpose: the vision of giving all dogs — not just the lucky ones — a chance at love, adventure, and care.
How one rescue changed everything
Bonita reminded me that hope is real — and that even small actions can lead to big change. Her story gave WAG its soul.
The heart behind every product
We’re here to help you explore more, stress less, and keep the bigger mission in sight: creating a future where every life adventure with your dog also helps open doors for those still waiting. Supporting rescues is part of the vision and as WAG grows, so will our ability to give back.
When the “best option” wasn’t good enough
That helpless feeling — being unsure, misled, or stuck with uncomfortable choices — was something I never wanted another dog parent to go through.
Making the complicated feel doable
I created WAG to make it easier — to cut through confusion and offer clear, trustworthy solutions. With the right support, life on the move with your dog doesn’t just work — it thrives
The other side of the story
That experience shaped WAG into more than a product platform. It became a purpose: to give all dogs — not just the lucky ones — a chance at love, adventure, and care.
How one rescue changed everything
Bonita reminded me that hope is real — and that even small actions can lead to big change. Her story gave WAG its soul.
The heart behind every product
We’re here to help you explore more, stress less, and support the dogs who need us most. A portion of every purchase goes toward rescue efforts — because every dog deserves joy, safety, and a life full of tail wags.
At WAG we believe
- Every dog deserves to feel safe, healthy, and loved.
- Adventures with your dog should be fun — not frustrating.
- The right gear changes everything.
- And together, we can make a difference — one wag at a time.
Thank you for being here. I hope The WAG Life Co. helps you and your dog create beautiful memories — wherever your next adventure takes you.
Raising awareness about enriching lives with dogs
Our mission and vision
We empower dog enthusiasts to embrace an active lifestyle with their furry companions by providing meaningful solutions, ensuring dogs and their humans explore comfortably and confidently. We envision a future where these shared experiences enrich lives and support rescue efforts, helping give dogs in need the care and second chance they deserve.
We empower active dog enthusiasts to adventure better with their furry companions by providing meaningful solutions, ensuring dogs and their humans explore comfortably and confidently. We envision a future where this shared experiences not only enrich lives but also supports rescue efforts, helping give dogs in need the care and life they deserve.
